EXPLORE-AINABLE TREND 2014
“There is a saying among trend forecasters; those who can’t, do, and those who can, forecast. Working with clients on a global basis, I am aware of this again and again. Always concerned about the here and now, they forever fail to see the new and next”
“There’s a race of men that don’t fit in,
A race that can’t sit still;
So they break the hearts of kith and kin,
And they roam the world at will.
They range the field and rove the flood,
And they climb the mountain’s crest;
Theirs is the curse of the gypsy blood,
And they don’t know how to rest.” 
Travelling has been a trend that for the past few years has become more popular, particularly for the younger generation. The older generation believe that it is a non-feasible luxury due to the amount of money that needs to be invested into it. Nonetheless, with the heightened level of redundancy and the difficulty of getting a career even after getting a degree, a wider range of individuals are beginning to get the Wanderlust point of view on life. This will continue for as long as this recession goes on. “Wanderlust is a strong desire for or impulse to hike, wander or travel and explore the world’’
So one may ask why not travel? Although it is next to impossible to get a career this day and age, finding a part time job is not so tough. A round the world ticket costs on average £800 and on a minimum wage this would take around 2 months to save up, considering one is very careful with their spare cash. If a career is not an option seeing the world should be.
The experience of travelling creates just that, experiences. There are so many different cultures, communities and civilizations that the world has to offer and this is something that the vast amounts of people do not understand unless they have experienced it for themselves. These are the type of experiences that stay with you forever and make you want to do it again and again, the type that entice you to continue this way of living for as long as possible.
Travelling not only represents experience, it represents culture, creativity and colour all three play an effect on each other. Us Brits in particular suffer from ‘colour phobia’. However, by being introduced to the colourful world that is out there, it will essentially transform the way we dress.
Travelling represents bright, block, patterned and Aztec. Travelling will entice colour throughout the western culture and thus brighten up British Fashion. Current fashion designers that have brought this aspect of bright, bold and statement pieces are those such as Dries Van Noten, Antonio Marras, and colour clashing designs from Mary Katrantzo.
As mentioned travelling leads you to experiences that you would never even consider or be given the chance to if in your own country. One of those experiences could be living with a tribe, and this brings me to the Tribal trend that is going to be strong in 2014.
Generally speaking, when the word tribal comes to mind, one will automatically think ‘Aztec’. However, this tribal trend is to do with lifestyle as opposed to fashion. Although fashion is an aspect of the trend, it is more to do with how the lifestyle is going to affect the way we dress as opposed to the other way around.
To be part of a tribe means to be part of a community that are tight nit and reliant to help one another out both domestically and personally. If the western world are familiarized to such a community, the type of community that is somewhat scarce in our civilization this would not only introduce them to a whole new way of life it would bring round the realisation that it is a happier and much easier way to live.
To be able to be accepted as part of such a tight community that just no longer exists in Britain and several other western countries, will transform our view on life. Money is no issue for the tribal people. They live through sustainability; they eat the food that they grow and wear the clothes that they design, style and create.
In 2014 when more and more people do begin to travel the world and become inspired by the tribal life, we will begin to take a leaf out of their books and begin living lives that are sustainable and economically friendly.
Materialism also means nothing to the tribal people. Each wooden shack that they live in is identical; they take pride in their way of living and ensure that they live as equal as each other. The Tribe leader’s role is to ensure that this way of living is maintained. Again, this way of life is very rare in the western world, it will become the answer to our recession nightmares - if more and more people begin to experience this way of life, it will rub off into our own lifestyle.
With regards to the fashion industry, many fashion designers and brands have begun bringing sustainability to the catwalks and are an example of how this type of fashion will escalate. “Various fashion shows are being held, numerous communities have come forward to bring forth the idea of sustainable fashion and also various brands have opened up in the recent times that make only environmental friendly garments.”
Each different tribe has their own unique pattern and print to define who they are as a community. This allows them to connect as an alliance and represent their community and thus contributes towards a sense of pride towards their tribe and who they belong to.
Tribal has been a huge fashion trend for a number of years and will continue to be for years to come; “Bottega Veneta was hailed as one of the best collections of the season by our editors here at the Telegraph, but there were plenty of others getting in on the tribal action too; Donna Karan, Burberry Prorsum and Etro to name but a few” Nonetheless, as mentioned, this tribal trend prediction is not about the fashion merchandise. It is about tribal lifestyle and this lifestyle is going to change the way we live our lives as well as the way we will dress and present ourselves. Fashion is going to be about self-sustainability, the idea that we are going to be creating our own clothes and unique tribal print will create the element of a unique, much desired component within trend that is very hard to find in this day.
Tribes are renowned for living in mud or wooden huts they have crafted themselves. Generally speaking the western civilization has not been born into a world that would mean living in such a home. The tribal trend does not mean that we are going to be saying goodbye to our four brick walls, it simply means that we are going to be living in a house that does not consist of extortionate gas/electricity bills every month. We have already begun to see the increase in sales of solar panels and other environmentally and economically friendly renewable energy sources. It is going to become clear to people, that through this tribal living experience the western way of life is excessive and unnecessary and the economy will see a rise in renewable energy sales.
Sustainable food has also already become a trend within itself, it has become deemed as ‘Hip’ to eat organic food but the majority of people are simply following this trend for that reason - that it is ‘cool’. Given that the sales of organic food has become so popular within the more recent years, the next step would only seem obvious, to grow your own food. Tribes are completely reliant on growing and rearing their own food and once people experience this, they will become educated on the real benefits of eating it as well as the money that it will save them. Where there is soil, sunlight and water there are no excuses for us not to grow our own food.
The tribal trend will revolutionize the way we live our lives. Families and neighbours will become closer; they will communicate through fashion and lifestyle. The economy will become healthier due to the money that is saved through sustainability, it will create a better world and life for us all – something we all desire but have never known how to create.
 The trend forecasters Handbook - Martin Raymond
 Robert. W Service